Seneca knew about data privacy. He just didn't have the words for it.
Writing in 49 AD, he observed something that still stings: we guard our money, our houses, our possessions with fierce vigilance. We lose sleep over them. We build walls around them. But our time? Our attention? Those we give away freely — often without realising it.
"People are frugal in guarding their personal property," he wrote, "but as soon as it comes to squandering time, they are most wasteful."
Even though data privacy was not yet on top of people's mind in the first century AD, I feel that his words apply perfectly to today's world with facial recognition and data privacy concerns. The asymmetry is striking. Most of us would never hand a stranger a key to our home. Yet we share photos every day that feed systems we don't understand, building a map of our face that we can never take back.
This is exactly why we built reFaced, a free app that lets you subtly modify photos to protect your facial identity before sharing them online. The change is invisible to the human eye. It's not invisible to facial recognition systems. Coming soon for iOS and Android. See more at facialprivacy.com
Your face is yours. It always was.





